It's a big day here at Nutrition X, as it's with great excitement that we can announce that the mighty English Institute of Sport - which provides expert support services to British high performance sport - has chosen us as one of their preferred nutrition suppliers; an incredible partnership that will see the EIS endorse Nutrition X products to the 20+ network of sports nutrition professionals working closely with top-level athletes to help optimise performance.
The partnership will see us work closely with the EIS to help deliver performance-led nutrition strategy support to athletes representing GB at the very highest level; particularly poignant this year with the Tokyo 2021 Games just a few months away.
The EIS Nutrition Team works in partnership with over 40 sports, aiming to ensure the 8000 meals every athlete eats every four years, combined with the right nutritional supplements, reduces the risk of injury and illness, facilitates the adaptive response to training and enhances competition performance.
The EIS were keen to highlight our shared values and dedication to clean, safe sport as the reason behind the partnership decision, as well as the scientific expertise that lies behind the formulation of each of our products. Mike Naylor, Head of Performance Nutrition at the EIS, explained:
“We are delighted to sign up to this relationship with Nutrition X, who are one of the leading companies in the world of nutrition. We know what an excellent service they can provide and importantly they share our commitment to clean sport.
“Nutrition X are a new partner for us for the Paris cycle and this relationship is part of our ongoing commitment to work with companies that we believe can help us to provide the most excellent support to the sports and athletes that we work with.
“At the EIS, we aim to match the appropriate nutrition intervention to the determinants of successful performance and we are confident that the knowledge and expertise of Nutrition X can help us to achieve that.”
Over the course of the partnership, Nutriton X and the EIS will be working closely together to not only deliver nutritional support to athletes, but work in collaboration on a series of exciting campaigns to open up conversation when it comes to clean, safe sport - as well as the importance of nutrition strategy when it comes to athletic performance. Keep your eyes peeled!
Interested in becoming an official partner? Drop us a line here.